Intervention: American Airlines Member Referral Email
June 7th, 2010I’ll do almost anything for miles. So when I got American Airlines’ email offering 1,000 miles for each friend I refer to the American Advantage program, I thought: no brainer. I’ll post to my Facebook profile and who knows, I just might know someone who will follow the link. A long shot, to be sure, but why not see what happens? Ready to convert, I clicked through the email link and landed a Flash landing page (oops, I do a lot of reading junk mail on my iPhone, so not being able to see this page on my phone becomes a likely...

Who lands in UX Rehab? Troubled experiences that need a little counseling, a kick in the arse or a shot of inspiration. When they land here, it's an "Intervention." To help them, "Inspirations" showcase what's working: smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Occasionally, we'll put a teetering experience "Under Observation." Our mission: help companies create great experiences that attract, convert and keep loyal customers. 

