Investigation: Group Buying Sites
May 18th, 2010After obsessing over the SteepAndCheap and Woot business models last year (and let’s not forget the insane and terrifying Swoopo), this year has given us something new to chew on: GroupOn and its group buying clones (this spreadsheet lists a ton of them). These are great businesses. Clear value proposition: deep discounts. Kept simple: one deal a day (basically). And they’re making money hand over fist. Love it. Naturally, my entrepreneurial friends and have been asking: Should we start a clone—doing something that improves on...

Troubled experiences that need a little counseling ("Interventions"), great experiences that serve as role models ("Inspirations"), and curious or questionable experiences teetering on the brink of a breakdown ("Investigations"). We'll showcase smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Our mission: help companies create great experiences that attract attention, convert new customers and cultivate loyalty. 


