This is a very smart request. Instead of just asking me if I want to rate the app, TripTracker prods me to join the thousands of people who have rated the app with five stars. It’s a great psychological move: “don’t you want to be among the many who realize how awesome this is?” My guess is that this significantly improves response rate (number of people prompted that rate the app), which also helps insulate the app against lower reviews.
Troubled experiences that need a little counseling ("Interventions"), great experiences that serve as role models ("Inspirations"), and curious or questionable experiences teetering on the brink of a breakdown ("Investigations"). We'll showcase smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Our mission: help companies create great experiences that attract attention, convert new customers, generate engagement and cultivate loyalty. “Voters also jammed the scanning machines in some instances by stuffing all of the ballot pages in at once, [Christina White, the deputy elections supervisor] said.”
Way-way-wait. You don’t get to blame the voter for your failure to adequately plan election systems, processes, and logistics.
As for the machine problem:
A) Consider a better vote taking mechanism that minimizes user error. People put multiple sheets in a fax or copy machine and it works, so why wouldn’t it work here? Voters are to be blamed for not knowing that? As system/software/experience designers, we have to think about real world scenarios and what mental models people are likely to bring to a given experience. We must anticipate and plan around potential problems, and take time to educate our clients.
B) Post election officials at these machines to explain how they work, if they’re that unintuitive.
My next train ticket is for Friday—odd that I should get this alert from Amtrak on Monday. Will Amtrak do this every time I go near the train station between now and then? Some scenario planning during app development could have identified and prevented this potentially confusing message.
UPDATE: There appears to be no way to get rid of the message. When I swipe I land in my ticket (for Friday) in Passbook (iOS). So looks like I’m going to have to look at this for the next four days.
One of the poorer product re-branding efforts I’ve seen: “New Morning is now Erewhon” (from attune foods). With all due respect to Mrs. or Mr. Erewhon (I’m guessing), this is difficult to pronounce and impossible to remember. And attune foods? Too much messaging on this box.
