It’s subtle, but the New York Times designed a nice effect for a full page video player/browser: the left nav and Other Videos nav on the bottom dim unless you roll over them. It helps the video stand out, and provides fewer visual distractions while watching it. Subtle. Not setting the world on fire for video online. But a nice touch.
Now if they could only dim that Citibank ad…it’s like a flashlight to the face during the movie.