Intervention: AT&T Text Messaging Reliability
May 18th, 2010I’m going to kick a horse while it’s down. Last night at 9:23 pm I sent a friend who was at the Yankees/Red Sox game a text—I couldn’t make the game as expected but wow, what a nail bitter. Just now, at 12:28 pm—the day after—I get his reply: “That is too bad. It is a great game. Fans r very rowdy.” 15 hours: 5 minutes later. He was sitting in the bleachers, under the giant AT&T advertisement, texting me from his iPhone. I would have liked to have gotten his message last night. Maybe we would have trad...

Troubled experiences that need a little counseling ("Interventions"), great experiences that serve as role models ("Inspirations"), and curious or questionable experiences teetering on the brink of a breakdown ("Investigations"). We'll showcase smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Our mission: help companies create great experiences that attract attention, convert new customers, generate engagement and cultivate loyalty. 




